View From the Barrel Rack

I read recently that a winery in Russian River was making a plea for customers to not only buy local produce but also local wine. They asked how could a wine steward in a California grocery store wear a slow food t-shirt while directing a customer to Pinot noir from southern France (at least the label said Pinot noir).

There is a lot to think about here and some obvious questions are; where is the local border (different place for different products?), should I limit my market to local only (sort of depends on question one, if local is the US then fine), should I buy a fun bottle of Prosecco to celebrate the 4th of July and what kind of wine (peaches too) do you buy in Alaska?

I think this is a pretty important discussion and I would like to get your thoughts.